“A collection of prototype tools”

  • Front End
  • Branding
  • Design

Safeway Labs (a.k.a. Labs) is a library of all the experimental application the Web Content team at Safeway works on. Labs is home to Safeway’s intranet file sharing application, Safeway’s task management application, an org chart builder, and a few other Safeway web-based applications. Labs was designed to be a place where employees within Safeway could browse for tools and tips to make their working life easier–while having fun.

The main challenge Labs presented was defining the right amount of “fun” for employees. Too much fun makes the website unimportant, whereas too little fun makes the website unattractive. You can see a before version (toned all the way up), and an after version (the final, production version).